Friday, April 8, 2011

Rockin' Out at Wineries

As the weather warms, it's time for our annual sermon on hidden gems that host live music - our ever expanding collection of wineries. Farm wineries are unique in that they perform three different types of economic activity. They are agricultural entities, growing and harvesting grapes and other fruit. They engage in manufacturing by turning the juice from these fruit into wine and bottling the fermented beverage. And finally, farm wineries participate in the service economy, by hosting events in their tasting rooms in order to attract consumers. And it seems one of the most popular events is hosting live music.

The style and facilities differ among region and winery. Some may offer local musicians; other regional artists or national touring acts. Right here in Northern Virginia it seems that almost every winery in Loudoun County and along the Route 66 corridor provide regular live music. Last year we filmed our inaugural episode of MyJoogTV at the summer concert series at Tarara Vineyard & Winery and filmed more sessions at three other wineries that host local and regional acts: Adams County Winery, Black Ankle Vineyards, and Veritas Vineyards. But basically, for those living near Washington D.C. and Baltimore, there is a plethora of musical opportunities within a short drive in Maryland, Virginia, and Pennsylvania.

This phenomenon is not limited to the Mid-Atlantic. Wineries exist in every state of this country, and the same holds for live music hosted at these establishments. Some are full fledged concert halls such as Mountain Winery or Wente Vineyards in California. Others, such as Pend d'Oreille Winery, La Vina Winery, Schnebly Redland's Winery, and McLaughlin Vineyards may seem remote - but they provide plenty of music. And as expected, wineries near music meccas like Nashville and Austin, leverage those musical communities. Check out Arrington Vineyards, Pedernales Cellars, and Landon Winery as examples.

We and the wineries are constantly adding these events to the Wine-Compass and MyJoog event listings - with the later providing more information on the musicians. Regardless on how you find these events; go out and support local wine and local music. That's a great combination.
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