“Our vision is to create a network of global wine region partners who share the same ideals and values, who share the same struggles that we all endure, but coming together to trade ideas, tips and tricks, secrets of how we do our business, sharing with each other.”, David Haubert, D1 Supervisor County of Almeda
“On behalf of the entire Livermore Valley Wine Community, we are proud to lead the efforts to establish The Global Artisan Vintners Alliance,” said Brandi Lombardi, Executive Director for the Livermore Valley Wine Community. “As one of the oldest wine regions in California, Livermore Valley has a rich history of winemaking tradition side by side with new winemakers and new techniques. This alliance will allow all partner regions to work together and expand opportunities for their winemakers and wineries as well as enhance tourism to their respective parts of the globe.”
The Global AVA will promote collaboration and exchange of information between winemakers, wine associations, government representatives, tourism and economic development organizations, and business associations. Representatives of the partner wine regions will actively participate in professional development opportunities through discussions about winemaking techniques and sustainability methods, student and professional intern exchanges, and sharing of best practices around economic development, agri-tourism and marketing initiatives to elevate the global presence of the participating wine region, among other opportunities.
“I envisioned creating a network of global wine region partners, and I’m thrilled to see this come to life through the hard work of my team and the Livermore Valley Winegrowers Association,” said David Haubert, Alameda County, District 1 Supervisor. “This Alliance will bring great value and innovation, and I’m excited to be part of this trailblazing group of industry leaders.”
The BevFluence team participated in a media zoom session discussing the formation of this alliance. The meeting started with welcome remarks by Lindsey Knight, the Global AVA Coordinator; followed by the vision and background of the forming of the Global AVA provided by David Haubert, Alameda County, District 1 Supervisor. Brandi Lombardi, Executive Director of the Livermore Valley Wine Community, CA gave additional information about the Livermore Valley wine region and the Global AVA; followed by a representative of each sister wine region introducing their organization and wine region.
One event that is on our radar will be the inaugural in-person Global AVA summit to be held Livermore, California sometime in 2025. We will post when more information becomes available.
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