Showing posts with label Zwack Maximilian. Show all posts
Showing posts with label Zwack Maximilian. Show all posts

Friday, April 21, 2023

Herbal Liqueurs: Zwack Unicum Szilva

In 1790, Habsburg ruler Joseph II had a bout of indigestion, and asked Dr. József Zwack, royal physician to the Imperial Court, for a remedy. Dr. Zwack offered the Holy Roman Emperor a sip of an herbal digestive and which Joseph II responded, "Das ist ein Unikum!" ("This is unique!")

Fifty years after this encounter with Joseph II, József Zwack founded the J Zwack & Co., and the first herb liqueur made under the name “Unicum” and using the same recipe occurred on May 22, 1883. The round bottle contained the recognizable red circle and gold cross on its belly implying its medicinal value.  As demand increased son Lajos moved the distillery to its present location in 1892. By 1926, Zwack Lajos’s sons, Béla Zwack and János Zwack had both joined the Company. 

During WWII, Budapest was one of the most bombed cities in Europe, and the distillery was completely destroyed. After the war, during which the family lived in a cellar with two unexploded bombs over their heads, János and Béla, completely rebuilt the factory using the most modern technology available at the time. When, in 1948, the firm was finally ready to resume production at pre-war levels, the newly instated Communist government confiscated everything the family possessed with no compensation and "the world as I knew it", to quote Péter Zwack, János's son, "came to an end". János fled to the West with the Unicum recipe in his breast pocket, having bribed the Russian drivers to take him across the border. Béla chose to remain in Hungary and was deported, together with thousands of other "class enemies", to eke out an existence on the Great Hungarian Plain. Péter Zwack took a train to the Yugoslav border and then walked his way to Trieste where, with an overwhelming surge of joy and relief, he saw the British fleet at anchor in the bay.

When János Zwack arrived in the United States he discovered that the Communist State-run company was still exporting products to the USA under the Zwack name. He filed a court case against the importers and the government to retain the right to his family trademarks. In the end, he succeeded: in a precedent-setting ruling the State-run company was no longer allowed to use the name Unicum or Zwack in the West. 

In 1988, Péter Zwack returned to Hungary and then, together with his partner, Emil Underberg of the German spirits dynasty, formed Péter Zwack und Consorten AG and later they entered into a joint venture with the State-run distillery. Four years later they founded Zwack Unicum Plc. after submitting a successful bid during the privatization process and were thus able to buy back the enterprise from the State.  

I recently received Zwack Unicum Szilva as a gift along with the traditional Zwack Unicum. It's nice to do a comparative tasting. The Unicum Plum is made from the distillation and maceration of over 40 herbs and spices -- just like the traditional Unicum. Then dried plums are matured with the Unicom in used oak barrels.  The result is a milder liqueur than the traditional, slightly sweeter and savory, and with an easier, but lasting, finish. Excellent.

Wednesday, November 30, 2022

Herbal Liqueurs: Zwack Unicum

In 1790, Habsburg ruler Joseph II had a bout of indigestion, and asked Dr. József Zwack, royal physician to the Imperial Court, for a remedy. Dr. Zwack offered the Holy Roman Emperor a sip of an herbal digestive and which Joseph II responded, "Das ist ein Unikum!" ("This is unique!")

I've had my share of indigestion over the years and instead of popping Gaviscon like candy or taking Omeprazole, I've decided to look at herbal remedies - and specifically - herbal liqueurs as a digestive. And there's no better place to start than Hungarian Unicom from a bottle purchased in 2001.  

Fifty years after this encounter with Joseph II, József Zwack founded the J Zwack & Co., and the first herb liqueur made under the name “Unicum” and using the same recipe occurred on May 22, 1883. The round bottle contained the recognizable red circle and gold cross on its belly implying its medicinal value.  As demand increased son Lajos moved the distillery to its present location in 1892. By 1926, Zwack Lajos’s sons, Béla Zwack and János Zwack had both joined the Company. 

During WWII, Budapest was one of the most bombed cities in Europe, and the distillery was completely destroyed. After the war, during which the family lived in a cellar with two unexploded bombs over their heads, János and Béla, completely rebuilt the factory using the most modern technology available at the time. When, in 1948, the firm was finally ready to resume production at pre-war levels, the newly instated Communist government confiscated everything the family possessed with no compensation and "the world as I knew it", to quote Péter Zwack, János's son, "came to an end". János fled to the West with the Unicum recipe in his breast pocket, having bribed the Russian drivers to take him across the border. Béla chose to remain in Hungary and was deported, together with thousands of other "class enemies", to eke out an existence on the Great Hungarian Plain. Péter Zwack took a train to the Yugoslav border and then walked his way to Trieste where, with an overwhelming surge of joy and relief, he saw the British fleet at anchor in the bay.

When János Zwack arrived in the United States he discovered that the Communist State-run company was still exporting products to the USA under the Zwack name. He filed a court case against the importers and the government to retain the right to his family trademarks. In the end, he succeeded: in a precedent-setting ruling the State-run company was no longer allowed to use the name Unicum or Zwack in the West. 

In 1988, Péter Zwack returned to Hungary and then, together with his partner, Emil Underberg of the German spirits dynasty, formed Péter Zwack und Consorten AG and later they entered into a joint venture with the State-run distillery. Four years later they founded Zwack Unicum Plc. after submitting a successful bid during the privatization process and were thus able to buy back the enterprise from the State.  Obviously, my bottle was produced during the Communist management of the distillery.

Unicum is still produced using the same recipe as in 1790 which features over forty herbs. The majority of these herbs and spices come from the Carpathian basin, but ingredients are also imported from Morocco, China, India, Sri Lanka, Indonesia, Nigeria, the Americas, and Australia. The herbs are measured by hand to this day, while some special ingredients, known as the "heart” of Unicum, are personally weighed out by a family member, currently by Péter Zwack’s widow, Anne Marshall Zwack.

In order to produce Unicum, half the herbs are macerated and the others are distilled and sometimes the same herb is both macerated and distilled. During maceration, the herbs are immersed in corn alcohol, a process that provides an intensive, rich flavor, The macerated and distilled herbs are then blended together in a traditional wooden vat. The spirit is then aged in oak casks, just like the 1790 version, and today the distillery employs 500 oak casks located in cellars under the Soroksári Road distillery

And Unicom is complex. I got citrus, sweet orange rind, and pine notes on the nose. The palate is bitter, then turns a little sweet with licorice, ginger, and lemongrass notes. The finish is long, Very long. So far, no need for Gaviscon. Cheers. 

Sunday, August 8, 2010

Zwack Maximilian

As a small country, Hungarian produces an abundant assortment of beer, wine, spirits, and liquors. One that I have always shied away from is the very popular Zwack Unicum - a licorice-flavored digestif liquor that was first produced in 1790 during the Habsburg dynasty. However, when Mrs. WineCompass returned with a bottle containing the Zwack label, I took a deeper interest in the distillery and found a very adventurous and enduring family history. The bottle in question was the recently released Zwack Maximilian, a brandy made in Kecskemet from late-harvest Furmint grapes grown in the Tokaj region. Great grape, great growing region - a nice start. Then the brandy is aged in oak barrels and bottled by hand, and the result is a fine, fine brandy. And it has an interesting story - made from a long-lost family recipe first concocted in 1912. From 1790 to the second world war, the Zwack distillery operated continually in Budapest under several forms of government - mostly unopposed. However, WWWII was different and the distillery was destroyed along with the rest of the city by American bombers and Soviet troops. The rest is from the company's history page:
  • "After the war, during which the family lived in a cellar with two unexploded bombs, which they nicknamed Rózsa and Zsuzsa, over their heads, Mitzi's two brothers, János and Béla, completely rebuilt the factory using the most modern technology available at the time. When, in 1948, the firm was finally ready to resume production at pre-war levels, the newly instated Communist government confiscated everything the family possessed with no compensation and "the world as I knew it", to quote Péter Zwack the present heir to the Zwack Company, "came to an end". János fled to the West sitting on his shooting stick under an upturned barrel with the Unicum recipe in his breast pocket, having bribed the Russian drivers to take him across the border. Béla chose to remain in Hungary and was deported, together with thousands of other "class enemies", to eke out a miserable existence on the Great Hungarian Plain. Péter Zwack took a train to the Yugoslav border and then walked his way to Trieste where, with an overwhelming surge of joy and relief, he saw the British fleet at anchor in the bay.
  • Péter Zwack returned to Europe in 1970. By then Unicum was already being successfully marketed and distributed in Italy, while Péter Zwack's role became that of opening up new markets and reviving old ones. As the winds of change swept over the whole Eastern bloc, Péter started to receive overtures from Hungary inviting him to return and take over the running of this old family factory.
  • In 1987, while Hungary was still a Communist country, he took a gamble and returned home together with his family.
  • Initially, he entered into a Joint Venture with the Hungarian State, and then in 1991, together with his partner, Emil Underberg, also a family company, he repurchased the entire State-owned conglomerate incorporating thirteen factories and thirteen hundred workers."

Today the distillery operates out of Kecskemet, a plant I must visit on our next trip overseas. And as for Unicum, maybe I was sampling the communist version and not the family version. The Zwack Maximilian - may last another week.