Focusing on the world of wines, beer, and spirits that we experience through our travels at WineCompass.com and theCompass Craft Beverage Finder.
Saturday, June 5, 2010
Vote on 2011 Wine Bloggers Conference Location
We prefer you select Virginia, but vote for your favored destination for the 2011 Wine Bloggers Conference. Voting closes June 10th. The 2010 Wine Bloggers Conference is being held in Walla Walla from June 25-27th.
Sunday, May 30, 2010
Ron Abuelo Añejo Rum

The run is crafted by the Varela-Hermanos, a 3rd-generation Panamanian family distillery. This is one of only a few distilleries in the world which grows their own sugar cane. The Añejo is made from fermented sugarcane juice and then aged in white oak barrels. It is delicious and smooth - little to no burn - perfect neat. I look forward to one day graduating to the 7 year and 12 year old products.
Friday, May 28, 2010
Results from the 2010 International Eastern Wine Competition and Riesling Championship
FOR IMMEDIATE RELEASE
Contact: Richard Leahy (rleahy@vwm-online.com)
Santa Rosa, California (May 28, 2010) — Final results, including Best of Category winners and the Riesling Champion, were announced today for the 34th International Eastern Wine Competition (IEWC). The judging was held May 19–21 in Watkins Glen, New York. The IEWC is produced by Vineyard & Winery Management magazine, and is one of the oldest and largest professional wine competitions in the United States. Complete results with links to many winery web sites may be found at www.vwm-online.com (via Wine Competitions > International Eastern Wine Competition > Results).
Judges awarded 1,144 medals (44 Double Gold, 151 Gold, 399 Silver and 558 Bronze) from a field of 1,600 entries that were submitted by wineries in 37 American states and three Canadian provinces (British Columbia, Ontario and Quebec) as well as the countries of Argentina, Australia, Chile, Germany, Italy, New Zealand, South Africa and Spain.
Entries were evaluated by an experienced group of professional wine judges with backgrounds in wine marketing, education and media, enology, viticulture, food and beverage, hospitality and tourism.
"We're very pleased to have a record 37 states entering the competition this year,” said Richard Leahy, chairman of the IEWC and East Coast editor of Vineyard & Winery Management. “The top medal results were very eclectic, from natives to hybrids to regular and non-mainstream vinifera grapes, showing outstanding quality across Northern America.”
The four Best of Category winners were selected from the 44 Double Gold medalists that advanced to the final round after earning unanimous gold votes from judging panels in the previous “medal round”.
INTERNATIONAL EASTERN WINE COMPETITION
Sweepstakes Winners
Best of Varietal
Bogle, 08 Chardonnay, California (State Appellation), $9.00
Ferrante Winery, 08 Gewurztraminer, Grand River Valley (AVA), $15
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
Oliver Winery, 09 Pinot Grigio, America (Lodi and Columbia Gorge AVAs) $12.50
Domaine Laurier Winery, 07 Cabernet Sauvignon, Sonoma County (County Appellation), Reserve, $9.99
Trecini Winery, 07 Merlot, Russian River Valley (AVA), $28.00
Cross Keys Vineyards, 08 Cabernet Franc, Shenandoah Valley (AVA), $21
Napa Ridge Winery, 07 Petite Sirah, Napa Valley (AVA), $12.99
Jeff Runquist Wines, 08 Primitivo, Amador County (County Appellation), Nostro Vino Vineyard, $26
Balistreri Vineyards, 08 Sangiovese, Grand Valley (AVA), Talbott Vineyard, $22.00
Lost Bars, 07 Icewine, Okanagan Valley (DVA), VQA, $38.00
Best of Category
Best White Wine
Chateau Ste Michelle and Dr. Loosen, 08 Eroica Riesling, Columbia Valley (AVA), $24.00
Best Red Wine
Napa Ridge Winery, 07 Petite Sirah, Napa Valley (AVA), $12.99
Best Dessert Wine
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
Best Fruit Wine
Ackerman Winery, 09 Raspberry, Iowa (State Appellation), $9.95
The Riesling Championship is a subsidiary of the IEWC: all Rieslings entered in the IEWC are also judged in one of four sweetness grades from dry to sweet; Best of Class winners are determined in each sweetness grade; the four Best of Class winners compete for the Riesling Championship. There were 171 Rieslings entered in this year’s competition.
"Riesling Championship entries were up significantly this year,” said Leahy, “with finalists from Colorado, Michigan, New Mexico and Washington as well as the Finger Lakes of New York which won three of four Best of Class awards.
“Kudos to Dr. Frank Vineyards in the Finger Lakes for ‘triple crown’ victories with their bunch select late harvest riesling taking home Best of Class Sweet Riesling and overall champion in the Riesling Championship as well as Best Dessert Wine in the IEWC. This German trockenbeerenauslese style is more labor-intensive than the popular icewine style, and acknowledges Dr. Konstantin Frank's making of the first American riesling in this style in 1962."
About the producer
Vineyard & Winery Services, Inc. publishes the leading independent wine trade publication Vineyard & Winery Management magazine (www.vwm-online.com) and Winedex (Wine Industry Index). Based in Santa Rosa, California, the multimedia corporation also produces seminars, conferences and trade shows (Wineries Unlimited, Midwest Grape and Wine Conference, Tasting Room Profitability, Wine Club Summit, and Managing the Winery Laboratory) as well as three wine competitions (Grand Harvest Awards, International Eastern Wine Competition, and West Coast Wine Competition).
Contact: Richard Leahy (rleahy@vwm-online.com)
Results from the 2010 International Eastern Wine Competition and Riesling Championship
Santa Rosa, California (May 28, 2010) — Final results, including Best of Category winners and the Riesling Champion, were announced today for the 34th International Eastern Wine Competition (IEWC). The judging was held May 19–21 in Watkins Glen, New York. The IEWC is produced by Vineyard & Winery Management magazine, and is one of the oldest and largest professional wine competitions in the United States. Complete results with links to many winery web sites may be found at www.vwm-online.com (via Wine Competitions > International Eastern Wine Competition > Results).

Entries were evaluated by an experienced group of professional wine judges with backgrounds in wine marketing, education and media, enology, viticulture, food and beverage, hospitality and tourism.
"We're very pleased to have a record 37 states entering the competition this year,” said Richard Leahy, chairman of the IEWC and East Coast editor of Vineyard & Winery Management. “The top medal results were very eclectic, from natives to hybrids to regular and non-mainstream vinifera grapes, showing outstanding quality across Northern America.”
The four Best of Category winners were selected from the 44 Double Gold medalists that advanced to the final round after earning unanimous gold votes from judging panels in the previous “medal round”.
INTERNATIONAL EASTERN WINE COMPETITION
Sweepstakes Winners
Best of Varietal
Bogle, 08 Chardonnay, California (State Appellation), $9.00
Ferrante Winery, 08 Gewurztraminer, Grand River Valley (AVA), $15
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
Oliver Winery, 09 Pinot Grigio, America (Lodi and Columbia Gorge AVAs) $12.50
Domaine Laurier Winery, 07 Cabernet Sauvignon, Sonoma County (County Appellation), Reserve, $9.99
Trecini Winery, 07 Merlot, Russian River Valley (AVA), $28.00
Cross Keys Vineyards, 08 Cabernet Franc, Shenandoah Valley (AVA), $21
Napa Ridge Winery, 07 Petite Sirah, Napa Valley (AVA), $12.99
Jeff Runquist Wines, 08 Primitivo, Amador County (County Appellation), Nostro Vino Vineyard, $26
Balistreri Vineyards, 08 Sangiovese, Grand Valley (AVA), Talbott Vineyard, $22.00
Lost Bars, 07 Icewine, Okanagan Valley (DVA), VQA, $38.00
Best of Category
Best White Wine
Chateau Ste Michelle and Dr. Loosen, 08 Eroica Riesling, Columbia Valley (AVA), $24.00
Best Red Wine
Napa Ridge Winery, 07 Petite Sirah, Napa Valley (AVA), $12.99
Best Dessert Wine
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
Best Fruit Wine
Ackerman Winery, 09 Raspberry, Iowa (State Appellation), $9.95
The Riesling Championship is a subsidiary of the IEWC: all Rieslings entered in the IEWC are also judged in one of four sweetness grades from dry to sweet; Best of Class winners are determined in each sweetness grade; the four Best of Class winners compete for the Riesling Championship. There were 171 Rieslings entered in this year’s competition.
"Riesling Championship entries were up significantly this year,” said Leahy, “with finalists from Colorado, Michigan, New Mexico and Washington as well as the Finger Lakes of New York which won three of four Best of Class awards.
“Kudos to Dr. Frank Vineyards in the Finger Lakes for ‘triple crown’ victories with their bunch select late harvest riesling taking home Best of Class Sweet Riesling and overall champion in the Riesling Championship as well as Best Dessert Wine in the IEWC. This German trockenbeerenauslese style is more labor-intensive than the popular icewine style, and acknowledges Dr. Konstantin Frank's making of the first American riesling in this style in 1962."
RIESLING CHAMPIONSHIP
Riesling Champion
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
Best of Class
Best Dry Riesling
Eagle Crest Vineyards, 09 Riesling - Dry, Finger Lakes (AVA), $12.99
Best Semi-Dry Riesling
Chateau Ste Michelle and Dr. Loosen, 08 Eroica Riesling, Columbia Valley (AVA), $24.00
Best Semi-Sweet Riesling
Chateau LaFayette Reneau, 09 Riesling Semi-Dry, Finger Lakes (AVA), Estate, $14.99
Best Sweet Riesling
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
Riesling Champion
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
Best of Class
Best Dry Riesling
Eagle Crest Vineyards, 09 Riesling - Dry, Finger Lakes (AVA), $12.99
Best Semi-Dry Riesling
Chateau Ste Michelle and Dr. Loosen, 08 Eroica Riesling, Columbia Valley (AVA), $24.00
Best Semi-Sweet Riesling
Chateau LaFayette Reneau, 09 Riesling Semi-Dry, Finger Lakes (AVA), Estate, $14.99
Best Sweet Riesling
Dr. Konstantin Frank, 08 Riesling, Finger Lakes (AVA), Bunch Select Late Harvest, $69.99
About the producer
Vineyard & Winery Services, Inc. publishes the leading independent wine trade publication Vineyard & Winery Management magazine (www.vwm-online.com) and Winedex (Wine Industry Index). Based in Santa Rosa, California, the multimedia corporation also produces seminars, conferences and trade shows (Wineries Unlimited, Midwest Grape and Wine Conference, Tasting Room Profitability, Wine Club Summit, and Managing the Winery Laboratory) as well as three wine competitions (Grand Harvest Awards, International Eastern Wine Competition, and West Coast Wine Competition).
Wednesday, May 26, 2010
Drink Local ??
There has been an evolving movement across America to "Drink Local" that has been advocated by several bloggers and wine writers for the past decade. Supporters of this movement have highlighted and advocated wine, beer, and spirits produced in local areas. For instance, wine is produced in all 50 states, whether its ChokeCherry wine in South Dakota, Elderberry wine in Kansas, Frontenac in Minnesota, Muscadine wine from the southeast or Guava wine from more tropical climates. More importantly world class wine is being produced outside of the big three (California, Oregon, and Washington) - particularly in pockets concentrating on specific varietal wines. I am referring to Riesling in New York's Finger Lakes along with Merlot from Long Island, Viognier from Virginia, and Norton from the Midwest. Other wine regions are catching up, including to the Yadkin Valley in North Carolina, the Grand Valley in Colorado, and the Texas Hill Country. Some may quibble with this list and there are probably other regions that should be included but the general point is that there is fine wine being produced throughout the United States - not just in California, Oregon, and Washington.
Currently, however, the use of the term "Drink Local" is becoming more ambiguous. I believe the term is still a general concept, where wine consumers should include wine, beer, and spirits made in all 50 states in their general beverage consumption. Yea, its not exactly drink local, but its supporting small family wineries. And as consumers and critics we shouldn't frown upon wine made from non-vinifera grapes. If a climate can only support hybrids, or labrusca, or muscadine, or berries, or tropical fruits; then so be it. Wineries should make wine from fruit that excels in that climate and as consumers we should support that concept.
Other wine writers have a slightly different definition of "Drink Local". The founders of DrinkLocalWine.com are determined to highlight the fact that world class wine is being produced outside of the big three and how this fact is generally overlooked by the national wine media as well as in restaurants. Some refer to "Drink Local" as wine produced from grapes grown within a particular state's boundary. Others prefer to use a regional model since a winery located in one state may be closer to a vineyard located in a neighboring state as compared to vineyards located in the extreme opposite corner of that state. I've even heard the term used to define wine produced from only estate grown grapes. Obviously the use of the term has become very arbitrary and subjective and we have no problems with its multi-use. It does seem to be in the Eye of the Beholder. We do however encourage wine writers and bloggers to actually define their definition of "Drink Local" in order to not confuse their readers - particularly when one claims to "just drink local".
There is one topic that I believe consumers, bloggers, and critics would agree upon and that is the honest labeling of wine. If a winery produces a wine from grapes grown just within its own state's borders, or within an AVA, or within the winery's estate vineyard; then that fact should be clearly illustrated on the label. Furthermore, we applaud efforts by Corcoran Vineyards, Delaplane Cellars and other wineries that place the name of the local vineyard directly on the label when that wine is produced solely from vineyard designate grapes. That's how a region gains respect. On the other hand, there are many instances when a winery produces wine from out of state grapes - particularly from inexpensive California juice. This could be a long term strategy or a temporary solution for new wineries waiting for their estate grapes to mature. Regardless, the wine's label should clearly reflect the area where the grapes were sourced - whether California, the Finger Lakes, or even abroad.
Now go out and drink your definition of "local" wine.
Currently, however, the use of the term "Drink Local" is becoming more ambiguous. I believe the term is still a general concept, where wine consumers should include wine, beer, and spirits made in all 50 states in their general beverage consumption. Yea, its not exactly drink local, but its supporting small family wineries. And as consumers and critics we shouldn't frown upon wine made from non-vinifera grapes. If a climate can only support hybrids, or labrusca, or muscadine, or berries, or tropical fruits; then so be it. Wineries should make wine from fruit that excels in that climate and as consumers we should support that concept.
Other wine writers have a slightly different definition of "Drink Local". The founders of DrinkLocalWine.com are determined to highlight the fact that world class wine is being produced outside of the big three and how this fact is generally overlooked by the national wine media as well as in restaurants. Some refer to "Drink Local" as wine produced from grapes grown within a particular state's boundary. Others prefer to use a regional model since a winery located in one state may be closer to a vineyard located in a neighboring state as compared to vineyards located in the extreme opposite corner of that state. I've even heard the term used to define wine produced from only estate grown grapes. Obviously the use of the term has become very arbitrary and subjective and we have no problems with its multi-use. It does seem to be in the Eye of the Beholder. We do however encourage wine writers and bloggers to actually define their definition of "Drink Local" in order to not confuse their readers - particularly when one claims to "just drink local".
There is one topic that I believe consumers, bloggers, and critics would agree upon and that is the honest labeling of wine. If a winery produces a wine from grapes grown just within its own state's borders, or within an AVA, or within the winery's estate vineyard; then that fact should be clearly illustrated on the label. Furthermore, we applaud efforts by Corcoran Vineyards, Delaplane Cellars and other wineries that place the name of the local vineyard directly on the label when that wine is produced solely from vineyard designate grapes. That's how a region gains respect. On the other hand, there are many instances when a winery produces wine from out of state grapes - particularly from inexpensive California juice. This could be a long term strategy or a temporary solution for new wineries waiting for their estate grapes to mature. Regardless, the wine's label should clearly reflect the area where the grapes were sourced - whether California, the Finger Lakes, or even abroad.
Now go out and drink your definition of "local" wine.
Monday, May 24, 2010
Barren Ridge Vineyards, Fishersville Virginia




Thursday, May 20, 2010
More News on H.R. 5034
Here is more analysis and news on H.R. 5034; many courtesy of Stop H.R. 5034.
Rob McKenna of Washington and Vice President of the National Association of Attorneys General corrects the wholesalers' false claims of his views on H.R. 5034 here.
H.R. 5034 signed on 9 more Co-sponsors, bring the total to 94 Co-sponsors. Click to email them?
The Wine Institute and Wine America issued a joint statement today condemning H.R. 5034 as a “Wholesaler Monopoly Protection Bill”. The joint statement is written on behalf of 6,000 U.S. wineries.
The Associated Press examines H.R. 5034.
Detroit News explores how HR. 5034 will hurt Michigan Vintners and consumers
Charlotteville News & Arts calls alcohol wholesalers’ H.R. 5034 a “Naked attempt to protect their own monopoly”.
Rob McKenna of Washington and Vice President of the National Association of Attorneys General corrects the wholesalers' false claims of his views on H.R. 5034 here.
H.R. 5034 signed on 9 more Co-sponsors, bring the total to 94 Co-sponsors. Click to email them?
The Wine Institute and Wine America issued a joint statement today condemning H.R. 5034 as a “Wholesaler Monopoly Protection Bill”. The joint statement is written on behalf of 6,000 U.S. wineries.
The Associated Press examines H.R. 5034.
Detroit News explores how HR. 5034 will hurt Michigan Vintners and consumers
Charlotteville News & Arts calls alcohol wholesalers’ H.R. 5034 a “Naked attempt to protect their own monopoly”.
Tuesday, May 11, 2010
Spring Frost Hits Eastern Vineyards Again
Last night severe frost damaged grapevines across the eastern states. On Keuka Lake in New York, Azure Hill Winery lost 90% of their first shoots as did Fabbioli Cellars in Leesburg Virginia. Fabbioli estimates losses at $400,000. And neighboring Tarara Vineyard & Winery lost about 25% of their fruit. Even though a second shoot may develop, the first shoot produces the highest quality grapes; both in flavor and volume. These wineries will need to source fruit from other vineyards. I thought with global warming this was supposed to be a thing of the past. Here's a video from Woods Wine Backyard Vineyard and Home Winery:
Monday, May 10, 2010
A Day in Loudoun: Spirits and Wine





Thursday, May 6, 2010
Stop H.R. 5034 Website Launched
A new website has launched to try and defeat H.R. 5034. For those who haven't heard of the bill the Stop H.R. 5034 Website explains it quite clearly:
House Resolution 5034 is a contemptible piece of special interest legislation that would harm small, family wineries, harm specialty wine stores, kill jobs and prevent consumers from legally accessing wines they can’t find locally by leading to bans on the legal, well regulated direct shipment of wine. Learn about the legislation, who supports it, who opposes it, and how it’s being covered in the media. GET EDUCATED and Help STOP HR 5034.
And over 10,000 people have become fans of STOPHR5034 on Facebook. Are you one?
House Resolution 5034 is a contemptible piece of special interest legislation that would harm small, family wineries, harm specialty wine stores, kill jobs and prevent consumers from legally accessing wines they can’t find locally by leading to bans on the legal, well regulated direct shipment of wine. Learn about the legislation, who supports it, who opposes it, and how it’s being covered in the media. GET EDUCATED and Help STOP HR 5034.
And over 10,000 people have become fans of STOPHR5034 on Facebook. Are you one?
RagApple Lassie






At some point I need to return to the Yadkin Valley during a non-Merlefest weekend. When that happens RagApple Lassie will be on the itinerary - this time in the evening to enjoy good music and good wine.
Tuesday, May 4, 2010
Crusing the Crooked Run Valley: Delaplane Cellars




I wish I good of extended my stay and enjoyed a glass of one of these reds, but I had already overstayed my visit. Regardless of what brings me out Route 66, a visit to Delaplane Cellars is on the agenda. A fabulous view and nice wines, what more do you need?
Wednesday, April 28, 2010
Wineries Unlimited trade show relocates to Richmond, Virginia in 2011.
On the heals of the 2010 DrinkLocalWine.com conference, it looks like Virginia has another major wine event coming to the commonwealth. According to this press release, the Wineries Unlimited is the second largest vineyard and winery conference and tradeshow in North America. It is estimated that the 2011 event will bring over 2,000 visitors and $1.5 million in revenue to Virginia. The conference will run from March 29th to April 1st 2011. We look forward to this one...
Sunday, April 25, 2010
DrinkLocalWine.com Twitter Faceoff




If local food, why not local wine?
The panel started with an introduction for the panelists; Todd Kliman, Washingtonian Magazine, author, "The Wild Vine: A Forgotten Grape and the Untold Story of American Wine"; Andrew Stover, Chef Wino - a chef who travels to write about local wines; and Mary Watson-DeLauder, Lansdowne Resort, northern Virginia wine and cooking expert.
Mr. Kliman started by stating that local wine is not really an option in Washington D.C. The restaurants take the view that Virginia wines are exotic - like Hungary or South Africa. The restaurants will use locally grown food - but not the wine. They need sommeliers like Andrew and Mary, but refuse to hire non-tradition sommeliers.
Mr. Stover agreed with many of Kliman's points. Stover "pimps" wines from Idaho, Colorado, Arizona - but other restaurants don't push local wines because their clientele don't care. Recommends The Boulevard Woodgrill which has an all domestic wine menu. Younger audience is willing to dry new wines and will buy local wines.
Mary started by making several suggestions to wineries pushing their wines. Basically do you homework. Know their menu so you can suggest wine pairing. Satellite tasting rooms in more urban areas are another option.
The conversation turned to distribution and the cut taken by the 3 tier system. Jenny McCloud stated that she won't use a distribute since her margin is slow low. Jordan Harris from Tarara Vineyard & Winery stated that they are pushing distribution channels since they won't to gain more market share. Mike Wangbricker mentioned that selling Virginia wines requires a large effort by distributors so they don't bother. Jim Corcoran commented that Virginia now allows 3,000 cases of self distribution. Kliman - people who frequent white tablecloth restaurants purchase wine to impress, not to experiment.
Very good point about bringing chefs out to the wineries - let them know the stories of the wineries. Also, many Virginia wines are overpriced - Virginia makes to make more good well priced properly.
Mr. Kliman started by stating that local wine is not really an option in Washington D.C. The restaurants take the view that Virginia wines are exotic - like Hungary or South Africa. The restaurants will use locally grown food - but not the wine. They need sommeliers like Andrew and Mary, but refuse to hire non-tradition sommeliers.
Mr. Stover agreed with many of Kliman's points. Stover "pimps" wines from Idaho, Colorado, Arizona - but other restaurants don't push local wines because their clientele don't care. Recommends The Boulevard Woodgrill which has an all domestic wine menu. Younger audience is willing to dry new wines and will buy local wines.
Mary started by making several suggestions to wineries pushing their wines. Basically do you homework. Know their menu so you can suggest wine pairing. Satellite tasting rooms in more urban areas are another option.
The conversation turned to distribution and the cut taken by the 3 tier system. Jenny McCloud stated that she won't use a distribute since her margin is slow low. Jordan Harris from Tarara Vineyard & Winery stated that they are pushing distribution channels since they won't to gain more market share. Mike Wangbricker mentioned that selling Virginia wines requires a large effort by distributors so they don't bother. Jim Corcoran commented that Virginia now allows 3,000 cases of self distribution. Kliman - people who frequent white tablecloth restaurants purchase wine to impress, not to experiment.
Very good point about bringing chefs out to the wineries - let them know the stories of the wineries. Also, many Virginia wines are overpriced - Virginia makes to make more good well priced properly.
If local food, why not local wine?
If local food, why not local wine? 1 p.m.-2 p.m. Moderator: Dave McIntyre, Washington Post. Panelists: Mary Watson-DeLauder, Lansdowne Resort; Andrew Stover, Chef Wino; Todd Kliman, Washingtonian magazine.
Social media: How regional wineries can get the word out
This was an interesting panel; Jeff Siegel, the Wine Curmudgeon - social media will replace the traditional gate keepers. Lenn Thompson, New York Cork Report feels the gatekeepers will not go away - but bloggers will fill in the blanks. Readers do not want to be bond by the rules from Wine Spectator - want to find a conversation about local\regional wine. Jennifer Breaux Blosser, Breaux Vineyards knows that the gatekeepers won't give local wineries the time of day - and then usually bad criticism. With social media - people have chosen to engage. Social media is the #1 priority for marketing and engaging with customers.
Good comment from Cathy Harding from C-Ville Magazine that the publications that are flourishing are those that deal with local content.
The discussion also turned to the legitimacy in wine bloggers. Lenn made the point that wineries should get to know and actually read the blogs in order to separate those that are serious and those who just want free samples. David Falchek commented that its difficult to tell if a blogger has a self-interest motive in writing about a wine or winery. Mike Wangbicker commented that all bloggers should have an About Me page to discuss their background.
Then to content - don't post about your dog unless your winery is based from dogs. Don't tell us about when you last went to the bathroom. Siegel gave the great point that wineries need to provide the fun information about the wine. The Story sells the wine. Customers don't care about the tech sheet. Why are your wines different? Jennifer at Breaux Vineyards does a great job educating and making customers interested.
Wineries can also engage with Facebook and Twitter followers to participate in Face to Face or Tweet Up events.
Social meeting also increases sales - tasting room attendance increased, sales from Breaux have increased.
Great Discussion
Good comment from Cathy Harding from C-Ville Magazine that the publications that are flourishing are those that deal with local content.
The discussion also turned to the legitimacy in wine bloggers. Lenn made the point that wineries should get to know and actually read the blogs in order to separate those that are serious and those who just want free samples. David Falchek commented that its difficult to tell if a blogger has a self-interest motive in writing about a wine or winery. Mike Wangbicker commented that all bloggers should have an About Me page to discuss their background.
Then to content - don't post about your dog unless your winery is based from dogs. Don't tell us about when you last went to the bathroom. Siegel gave the great point that wineries need to provide the fun information about the wine. The Story sells the wine. Customers don't care about the tech sheet. Why are your wines different? Jennifer at Breaux Vineyards does a great job educating and making customers interested.
Wineries can also engage with Facebook and Twitter followers to participate in Face to Face or Tweet Up events.
Social meeting also increases sales - tasting room attendance increased, sales from Breaux have increased.
Great Discussion
Social media: How regional wineries can get the word out
Social media: How regional wineries can get the word out: 10:15 a.m.-11:15 a.m. Moderator: Michael Wangbicker DWS, CWE. Panelists: Lenn Thompson, New York Cork Report; Jennifer Breaux Blosser, Breaux Vineyards; Jeff Siegel, the Wine Curmudgeon.
Thomas Jefferson was right: The grapes that work best for Virginia
Panelists: Matthew Meyert, Williamsburg Winery; Jennifer McCloud, Chrysalis Vineyards; and Matthieu Finot, King Family Vineyards discussed which grapes do best in Virginia. For vinifera all agreed that Cabernet Sauvignon does not do well in the state. On the other and Cabernet Franc grows well as long as the vineyard manager knows how to nurture it. All agreed that Merlot grows very well in the state - although Ms. McCloud made the point why make the 400th best Merlot and try to make the best of other grapes. The esoteric grapes do best - Viogner, Albarino, Petit Menseng for whites; Petit Verdot, Malbec, and Tannat for reds. Of course Ms. McCloud also discussed the Norton grape.
Thomas Jefferson was right: The grapes that work best for Virginia
Thomas Jefferson was right: The grapes that work best for Virginia: 9:15 a.m.-10:15 a.m. Moderator: Richard Leahy, Vineyard & Winery Management magazine. Panelists: Matthew Meyert, Williamsburg Winery; Jennifer McCloud, Chrysalis Vineyards; and Matthieu Finot, King Family Vineyards.
Starting early with this panel. These winemakers will discuss the native, hybrid, and viniferia varieties that work best in the state.
Starting early with this panel. These winemakers will discuss the native, hybrid, and viniferia varieties that work best in the state.
Saturday, April 24, 2010
Wineries participating in 2010 DrinkLocalWine.com Twitter Taste-off
These wineries have said they will participate in the 2010 DrinkLocalWine.com conference on April 25:
Virginia
• Pollack
• Rappahannock CellarsMaryland
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