BevFluence Chicago Speakeasy: The Story of Norton

In 1873, the international wine community was stunned when a Missouri produced Norton wine produced by Poeschel & Scherer was declared the “Best Red of All Nations” at an International competition in Vienna, Austria. Then another medal at the Universal Exhibition in Paris in 1873. The popularity of Norton exploded - worldwide. At the time many European vineyards were just recovering from Phylloxera, and because of Norton’s relative immunity to disease and pests, this grape was designated as a possible savior to their ravaged vineyards. 

During the 2025 BevFluence Chicago Speakeasy I presented "The Story of Norton", a seminar that described the history of America's Grape - starting with the 1873 Best Red of All Nations award in Vienna, Austria. During the presentation, I poured four Norton wines, two from Missouri and the other from Virginia.  After the presentation, attendees poured samples from a number available Norton wines that had been opened during the previous night's Norton Wine Dinner for industry professionals.

The attendees started with a glass of the 2022 Stone Hill Cross J Norton. The winemaker at Stone Hill Winery, Nathan Held, asked that I relay that he feels this is a great representation of what a young Norton wine should taste. I mentioned that inexperienced winemakers can produce a Norton that is astringent and too acidic, whereas this wine exhibited  a spicy nose with tart plums and black cherries with subtle earthiness and spice. 

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I discussed the preponderance of German settlers to the Midwest between 1827 and 1856 and how Hermann Missouri was created specifically for German immigrants.  And grape growing was a popular endeavor. By 1847 there were 28 vine growers in Hermann with one being Michael Poeschel started making wine using Catawba and Isabella - two Vitis labrusca grapes. Soon he partnered with another German, John Scherer, to form Poeschel & Scherer.

In the 1850s, under the leadership of George Hussmann, Norton was recommended and Hussmann distributed cuttings and by 1858 Princes Nursery (Flushing, New York) shipped the first documented instance of Norton vines to Hermann. Norton and Cynthiana were quickly adopted by Poeschel & Scherer. The winery was renamed Stone Hill Wine Co. Over time successful salesmen turned business partners William Herzog and George Stark helped grow the winery to become the second-largest winery in the country. Winning top honors in 8 World’s Expos between 1873 and 1915, the winery gained international prominence in the world of wine.   But there were stormy clouds on the horizon. 

The attendees then sampled the 2018 Stone Hill Winery Old Vine Reserve Norton. The grapes come from  a tiny 1/4 acre vineyard of Norton grapevines that were planted in 1863, during the Civil War. According to the winery, "once in a great while the shy bearing Ancient Vines produce enough grapes for a barrel or two of Norton Wine".  The wine was aged two years in French oak and shows more roundness plus hints of chocolate and more mature dark fruit. But still plenty of lively acidity. 

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With World War I came anti-German sentiment, which hurt the traditionally German alcohol industry in Missouri, slowing growth. With the end of the war, the temperance movement started to dominate politics and eventually succeeded with Prohibition being ratified in 1919 and enacted in 1920. George Stark’s sons were forced to shutter the winery and order the vineyards to be destroyed. In 1923, the cellars were transformed into a mushroom farm which would continue under Bill and Mary Harrison until wine could once again find a home in their halls. 

During and after prohibition there was a strong home winemaking tradition in Missouri with Jim & Betty Held as active participants.  In 1965, they moved into the remnants of the old Stone Hill Wine Co. at the urging of the Harrisons in order to resuscitate the winery. He started with Catawba and Concord  but searched throughout the region to find existing Norton vines. He eventually found and purchased a plot of old civil war era - vines at a property owned by another home winemaker Rauch. This is the grapes used in the 2018 Stone Hill Winery Old Vine Reserve Norton.

The attendees then sampled the Bluemont Vineyard 2020 Norton Reserve. I wanted to show another younger Norton and stressed the noticeable difference with the Stone Hill Cross J Norton. It was livelier with more spices, bubbly sour cherries, and noticeable tannins. 

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Norton or Vitis Aestivalis is a native North American grape officially discovered in 1823 by Dr. Daniel Norborne Norton (1794-1842), a physician from Richmond. After his first wife died during childbirth he turned to cultivating new grapes (27 in total) in a small plot of land known as Magnolia Farm - northwest of Richmond.  Even though Jefferson was never successful in finding a wine grape suitable to the Virginia climate, he may have inspired Dr. Norton's new endeavor. There are saved correspondence between Dr. Norton and Jefferson's chief grape grower. But fortune is odd. The Norton grape was not created intentionally, but resulted as a chance of nature through open pollination. Initially it was thought to be a natural cross between Pinot Meunier and a now extinct hybrid known as Bland. What is known for sure is that the male parent, was a wild vine of Vitis aestivalis.

Shortly after his discovery, Norton was quickly adopted by many growers as a hearty grape able to yield quality fruit for wine making. Based on sale documents, Norton is one of the oldest native grape varieties commercially used to make wine in North America. In fact, it was sold and used to make wines since 1830 as an inexpensive alternative to importing well-known European vinifera grapes, vines, and wines. As it spread westward it was still popular in Virginia up into the late 19th century - but like Missouri died out during prohibition. 

The final wines that the participants sipped were the Horton Vineyards 1995 and 1999 Horton Norton - library wines intended to demonstrate the age ability of Norton wine. The grapes inherent acidity helps elevate the finish even as the wine passed almost three decades in the bottle. In addition the wines show jammy - yet velvety layers - of dark fruit and chocolate. 

Post prohibition, the Virginia wine industry was slow to materialize and one of the pioneers was Dennis Horton. A native of Missouri, he started an office supply business in the metro D.C. region all the while planting a few vines at a small home vineyard in Madison County, Virginia in 1983.  In the late 1980s, Horton and a business partner acquired 55 acres for the beginning of Horton Vineyards. Rhone grape varieties were his favorite options but he was familiar with the Norton grape from growing up in Hermann and knowing the grape's Virginia roots.  He thus contacted Jon Held and obtained a shipment of Norton vines from Stone Hill Winery -- reintroducing the Norton grape to the Commonwealth with their inaugural vintage in 1992. The grape loves the Virginia climate.  And the Horton library wines represent wines made from these Stone Hill cuttings. Today there are over 20 wineries producing a Norton wine in Virginia and the have joined together to form the Norton Network in order to promote the grape. Thanks to Dennis Horton this is possible along with the world's largest grower of Norton - Chrysalis Vineyards.