St Helena, CA--The Napa Valley Vintners (NVV) non-profit trade association is excited to bring "Harvest Live 2011," the Napa Valley's first week-long, live harvest webcast that will allow viewers to interact in real time with winemakers, vineyard managers and special wine industry co-hosts to hear and see all that's news with this year's crush in America’s premier wine region. "These innovative, interactive webcast will be breaking new ground in social media wine education," said Linda Reiff, NVV executive director. "It will be a terrific opportunity to have a conversation with these renowned vintners in real time, all week long."
"Harvest Live provides an opportunity for anyone, anywhere, to experience a Napa Valley harvest--even on their phone via the Ustream mobile application," explained Christophe Smith of Titus Vineyards. "This is a chance for wine lovers to connect with the Napa Valley beyond what they have tasted in the bottle and have a behind the scenes look into the 2011 vintage. We look forward to a great exchange between wine enthusiasts and those of us in the winemaking business during this most exciting and important time of year."
Produced by Christophe Smith along with David Gowdy of Dirt on the Vine, Randy Hall of VOM Productions and the NVV, Harvest Live offers participants a behind the scenes view into the Napa Valley harvest that even many locals don't get a chance to see. During the morning broadcasts viewers will be taken outside into the vineyard to learn about picking decisions and what's current in the field, then during the afternoon journey into the cellars to follow those grapes through the winemaking process. Capitalizing on the real-time webcast, viewers will have the ability to ask questions of winemakers and hosts via the Ustream webcast and receive answers instantly. For Twitter and Facebook users, questions will be monitored and answered via the #HL11 hashtag.
The interactive, one-hour webcasts will occur daily October 17th through 22nd at 9am PDT and 2:30pm PDT, and will be hosted at a different winery each day, showcasing varied winemaking techniques as well as multiple American Viticultural Areas (AVAs) throughout the Napa Valley AVA.
The winery participants by day are as follows:
- Monday, October 17: Robert Mondavi Winery with Keith Horn, director of vineyards and Genevieve Janssens, director of winemaking
- Tuesday, October 18: Staglin Family Vineyards with Garen Staglin, owner, along with Fredrik Johansson, winemaker and Chris Platt, assistant winemaker
- Wednesday, October 19: William Hill Estate Winery with Raif Holdenried, winemaker
- Thursday, October 20: Round Pond Estate with Chris Pedemonte, vineyard manager and Brian Brown, winemaker
- Friday, October 21: Titus Vineyards with brothers Eric and Phillip Titus
- Saturday, October 22: Chappellet Vineyard & Winery with Phillip Titus, winemaker
To read and watch all the Napa Valley Harvest 2011 videos, blog posts and photo galleries, and to take the fun and interesting quiz, find out about tasting events in celebration of October's Harvest Napa Valley month, please visit www.napavintners.com/harvest
About the Napa Valley Vintners
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents more than 420 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit www.napavintners.com
press release: Contact: Terry Hall Communications Director Napa Valley Vintners 707.968.4217 firstname.lastname@example.org