Monday, July 16, 2007
Here's a completely new concept. Wine in a can. Yes, that's right, wine in a can. Produced by a Dutch company, Horeca Europe International (HEI), IronWine is made from Argentinian grapes and there are currently two offerings: a Chenin Blanc and a Malbec\Cabernet Sauvignon blend. Worried about tasting the can that happens with some lite beers? The cans contain a liner that separates the can's interior and the wine. HEI markets the wine to those "on the go" - for picnics, hiking, or for those just interested in a single serving such as business travelers. Ironwine is currently being served in the Buenos Aires Hilton and Sheraton hotels. What do you think? Would you buy a can?