The Teremana Small Batch Tequila

I was searching for a Tequila for our George's Margarita Mix and purchased a bottle of the Teremana Tequila Reposado ($29.99) primarily because it was on sale and from the label, appeared to be from a small craft distiller. The Blue Weber agave was harvested from the Jalisco Highland mountains, then slow-roasted for three days in small traditional brick ovens, distilled in handmade copper pot stills, and finished in bourbon barrels. The brand name refers to "Spirit of the Earth" as the  'Tere' is derived from the Latin 'terra' and 'Mana' the Polynesian word for spirit. Then a quick internet search this to be a celebrity brand of Dwayne “The Rock” Johnson.  Impressions?

Why?  Agave - black pepper aroma on the nose. Some vanilla and more pepper in the body but disjointed with an overwhelming burnt rubber finish. Lacks depth and sweetness and character.  Prefer others.